Most people have seen or heard of the hit TV show “Yellowstone” that airs on the Paramount Network. Admittedly, I have watched the show. It is set in picturesque Montana and packed with drama, lots of action and overly-fictionalized storylines around a ranching family trying to keep together the generational ranch that has been passed down to them.
This show is hard to watch if you are involved in production agriculture for the many incorrect portrayals of ranching practices and the over-the-top daily issues faced by this fictional family. However, it seems to be resonating with the public and is causing an influx of people wishing to move to the Big Sky state. The “Yellowstone effect” is real in Montana, and we have seen population growth and skyrocketing demand for real estate.
It’s no secret that the pandemic changed work dynamics, and the ability for employees to work remotely resulted in people moving away from areas with a high cost of living to more affordable locations around the country. Montana saw a huge demand increase for property. For example, in Bozeman, where the storyline of “Yellowstone” is based, the median price for a single-family home was a mere $500,000 a few short years ago.